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“Brown [Richard, President of the British Chiropractic Association] seems to recognize the need for research and evidence-based practice to make chiropractic generally accepted, but his emphasis on finding out what chiropractors do and “why it works,” misses the mark. The real point of research is to figure out if treatments work. If first, then you can worry about why…He sounds partly like a reformer who sees a future of the BCA that can look back and thank [Simon] Singh for being the trigger for change. But he also talks about “clothing” chiropractic after being exposed, rather than fundamentally changing chiropractic. Chiropractic needs more than a costume change – it needs to embrace science-based practice and to rid itself of a great deal of pseudoscience and ethically dubious practices. This will require a significant cultural change within chiropractic. At this point we will just need to watch Brown and the BCA to see if they are serious, or if this was just another lame attempt at damage control.” Stephen Novella MD, NeuroLogica blog (23rd February 2012)