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“You may not be surprised to learn that Applied Kinesiology was invented by a chiropractor. It is a technique where customer and practitioner get locked into the mutual delusion that muscle strength can be altered in the presence of ‘good’ and ‘bad’ substances. It is widely used to diagnose allergies and other health problems, and then on the back of a fake diagnosis, sell lots of vitamin pills, diets and dubious devices. It is an unconscious fraud caused by suggestion and the ideomotor effect. The beauty of applied kinesiology is that it can be used to diagnose anything – even non existent problems – and then be used as a justification to sell anything –including nonsense quartz crystal sticky buttons. It lies at the heart of much quackery…” The Quackometer blogspot (19th May 2011)