“…when people see homeopathy being sold by a trusted provider like Boots they assume it is a proven treatment. They assume that Boots will have vetted the products they sell and will only stock those that are known to be effective. They're wrong of course, the only correct assumption to make is that Boots values profits more highly than integrity. My goal with this project is to get Boots to rethink its decision to stock homeopathy products." Wikinut Health (13th February 2010)