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“As I described recently, The College of Medicine appears to have perfected the art of ‘bait and switch’. Despite its up front aims to ‘redefine good medicine’ and ‘renew the traditional values of service, commitment and compassion and creating a more holistic, patient-centred, preventative approach to healthcare’ it appears to be doing nothing but promote disproven and superstitious treatments… Despite a recent denial on the pages of the BMJ web site from the colleges prime sponsors that the College is not promoting quackery but “is calling for a more compassionate NHS, where practice based on good evidence”, the bankrolling by the Sunflower Trust would appear to contradict that view. The Sunflower Trust, the organisation behind Superjam, are quite explicit in their aims to see spiritual healers within the NHS…Another worry about the real nature of the College of Medicine is that they have been keen to distance themselves from the Prince of Wales, a notorious supporter of quackery. But, according to a tweet from the Superjam, Charles will be attending a reception for the musicians and guests before the main show. The College, with many of the same staff and supporters, can be little more than a resurrection of Prince Charles’ discredited charity, the Foundation of Integrated Health, that closed last year after arrests were made for corruption and fraud.” Quackometer blogspot (8th July 2011)