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“Prince Charles, heir to the throne, is the modern day head of British alternative medicine. He has set up a campaign and lobbying organisation called the Foundation for Integrated Health, which promotes the wider acceptance of quackery in British life – he calls it ‘integration’. Charles prefers magic homeopathic sugar pills to magic coins. Both though are equally as ridiculous. He promotes his own elixirs, through another company of his, Duchy Originals. In order to do so, he lobbied the Department of Health as part of their enquiry into allowing more lax regulation for herbal medicine. He obtained one of the first licenses from the MHRA and launched his Duchy range of herbal tinctures. I complained to the Advertising Standards Authority about them and they found Duchy Originals to be making misleading and untruthful claims. Much more worrying than these ridiculous potions is that fact that Prince Charles is directly involved in trying to establish new double standards in the regulation of medicine in the UK. Just has his namesake did, he is attempting to create new backdoors to allow mountebank practitioners to practice medicine without any of the ethical demands placed on real doctors. His Foundation was given money by the Department of Health to establish the Complementary and Natural Healthcare Council (more commonly known as Ofquack). This body offers voluntary regulation to a range of quack practitioners. There is no need for these practices to have any evidence base – the CNHC will just certify they have been well trained in their nonsense and give them the Royal and governmental stamp of approval.” The Quackometer (10th December 2009)