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Article by the late Barry L. Beyerstein, PhD, formerly Associate Professor, Dept. of Psychology, Simon Fraser University, Burnaby, B.C., Canada. (Academic Medicine) [NOTE: This article has now become subscription-only, however nearly all of the original text is contained in this archive link to Barry Beyerstein's Scientific Review of Alternative Medicine article entitled 'Social and Judgmental Biases That Make Inert Treatments Seem To Work' .]